Mela Wedding is a high-fashion knitwear brand. It sprang from a challenge set in the annus horribilis 2020, when all of humanity was faced with the most devastatingunprecedented period since the Second World War, the Coronavirus Pandemic. A year in which everyone faced difficult events and where the world economy has seen a sharp stop. In this context, we wanted to put our hearts into the challenge and create an entrepreneurial idea that respects the basis of slow fashion and the highest human values.
We have decided to offer a collection of garments, small in number (the choice is in fact among no more than 20 models declined in some colors), but large in quality. The models are charming, elegant, light, enveloping and transparent to give a touch of Italian class to every wedding dress, but, at the same time, do not miss a single detail of the creative work of the wedding dress designers that our customers they will choose. Our shrugs and outerwear are a warm embrace that will envelop the bride on the most beautiful day.
The Collection consists of a selection of models of essential and elegant mohair shrugs, designed for the winter bride and also for the spring or autumn seasons. It is completed with mohair top and mohair and cashmere stoles.
This year, exactly in January 2021, we also wanted to offer a knitwear wedding dress. We made it in Rosso Passion to express all our passion in our work and the hope we place in a bright and joyful future.
The quality of the short-chain Italian production yarn and the art of processing are the two cornerstones on which the entire entrepreneurial project is based. This represents an act of honesty and respect towards our customers. Finally, the guarantee of durability of our garments is an expression of our respect for the environment.
Our values. We don't believe in collections and seasons, nor in advertising launches and sales campaigns. Our customers are in tune with our entrepreneurial and aesthetic values and appreciate the uniqueness of the garment and its intrinsic value, which is not expressed in the sale price and quantity sold, but rather in the quality of craftsmanship, in the choice of taste for each model that is and will remain timeless, but also and above all in respect of a healthy work environment that we want to guarantee to all our collaborators. The packaging is classy and designed for our garments, but above all it respects all the criteria of eco-sustainability.
Our donations. We have decided to donate a contribution for each sale to the non-profit association Willpowered Woman, founded by a woman who survived domestic abuse. In such an organization they want to address domestic abuse in a holistic way. It therefore offers individual support, support groups and self-empowerment classes.
Emanuela Melchiorre, founder and designer of Mela Wedding, is a journalist, an economist, has taught at the University of Rome as a scholar of the subject of Finance, is the author of numerous articles on economics in specialized magazines, has written university manuals and direct in-depth television broadcasts. She was a video reporter and collaborated with the United Nations in a local community development project in Central Africa. Art knitwear was a choice. She has decided to devote herself to a passion that she has always had since childhood and in this way she has rediscovered the beauty of slowness.
In 2014 you launched MelaMaglia, a small fashion and art atelier, a laboratory of ideas and craftsmanship, from which your adventure as an artist began, especially appreciated among theater and cinema actors.
After a few years of experimentation and creation of unique and original models, she has come to the maturity of a fashion line for brides that she called Mela Wedding and which has now turned into an independent entrepreneurial reality that respects principles linked to slow fashion, slow processing, attention to detail, quality control and finally respect for human work in all its forms.
Company typeShirts, T-Shirts, Knitwear & Sweater, Jackets, Dresses, Jackets
ServicesAvailable for dropshipping