The company was founded (in 1990) in Martina Franca, with the aim of producing men's and women's coats "haute de gamme", produced according to excellent processes craft processes. This is a goal that the founder Domenico Lenoci and his wife Angela Caramia have consolidated over time through a meticulous style, which meticulous style, which has always obtained a growing success, demonstrated in over 30 countries around the the world, represented today by the new generation, with their sons Leonardo and Giandomenico who take care and expand the sales network abroad (Korea, China, Japan, Russia, Kazakhstan, Kyrgyzstan, Kurdistan, Ukraine, Czech Republic, Holland, Belgium, Canada, Uzbekistan, Azerbaijan, Argentina, United States, Lebanon, Belarus, Spain, Tunisia, Greece, United Kingdom, Jordan, Israel, Norway, Estonia, Germany, Switzerland, France, Italy).
It has as a fundamental link in the chain of success the innovative way in which style has been conceived from the beginning. Capturing the needs of the most demanding consumers in emerging markets where the perception of quality is the basis of the product, especially if with a connotation of true and absolute 100% Made in Italy without no compromise. The expansion of the company has continued in the 2000s with a development made possible by a continuous awareness that at the base of every product there is a care every product there is an almost obsessive care in the choice of raw materials, clothes made in fine fabrics (Cashmere, Alpaca, Baby Alpaca, Baby Camel, Virgin Wool) of the best woolen mills and with the use of precious skins and furs (Mink, Zibellini, Chinchilla, Fox) of the care of the details, but above all of a style in line with the needs of a demanding clients.
The coats, offer a range of themes based on the strongest fashion trends of the moment with a strongly recognizable personality. This is achieved through continuous innovation in terms of cuts and lines. He has followed a personal fashion philosophy that has always benefited from the work of the collections, in relation to the personalities of collaborators and consultants. Therefore, creativity has never been understood as "pure innovation" and based on the skills of an individual, but developed through a combined production process involving several professionals. The evolution towards the affirmation of the Brand LENOCI is an important step, to create a brand philosophy, strong and dynamic, which affirms the vision of a product with a strong recognizable and with a strong personality: The creation of a symbol fruit of three iconographic elements, such as the button, the letter L, and an element of the Baroque of Martina Franca, generate in a semantic fusion the symbol of the Key. Symbol as ancient as it is fascinating. It is a mysterious object with a double meaning.
On the one hand it represents what it can conceal through its function of closure, the casket, the room or the drawer of desires, towards who comes from outside, an insurmountable wall in front of which one can stand without crossing it.
On the other hand it represents a precious object that is entrusted only to those who really deserves to have access to the most precious treasures that are kept in their own world.
world. An iconographic element of incredible power, which represents us as bearers and guardians of needs and desires to be fulfilled.
Company typeClothing, Jackets